Reynolds
QUIRIN

I use my multidisciplinary skills, empathy, curiosity, creativity and diligence to initiate traditional and digital communication strategies.
I have been working in the field of communication for more than twenty-five years. Started as a journalist, later blossomed in communication agencies, and today I work for one of the most prestigious brands in Mauritius.

Digital technology has boosted, if not made feasible, human interaction. Today, rather than focusing on the quality of our conversations, we all too often focus on technology and platforms. We naively overlook the need of keeping people and conversation at the forefront of our digital communication strategy.

MCB Group

Full-time | Since 2013
Port-Louis, Mauritius

Omni Channel Manager
Marketing & Communication SBU

November 2018 - Present

• Digital marketing team leader
• Strategic planning
• Content strategy
• VIBE Moris® artistic production
• Brand strategy for Team MCB (2017-2019)
• Brand strategy for Krwar. Trase. Resi.®

VIBE Moris®

VIBE Moris® is a television show that aims to promote the emergence of new Mauritian talent.

Team MCB Girls

Following the success of the men's Team MCB, the goal was to enhance the talent of the Team MCB Girls, aged between 14 and 16.

Communication Specialist
Communication SBU

March 2013 - October 2018

• Strategic planning
• Brand strategy for Krwar. Trase. Resi.®
• Brand strategy for Team MCB (2017-2019)
• Community management
• Project management
• Press relations
• Press release writing
• Media planning
• Speech writing

Case study | Krwar. Trase. Resi.®

An overview of the campaign's branding initiatives for Krwar. Trase. Resi.®

Un Tour d'espoirs

The story of Christopher Lagane's triumph in the Tour de La Réunion at only 18.

Fanfan | Krwar. Trase. Resi.®

Krwar. Trase. Resi.® is an MCB Group's documentary series, which tells the stories of Mauritians, who demonstrate immense self-sacrifice and rare courage every day to achieve what seems, at first sight, unattainable.

ReynoldsQUIRIN